No. of Recommendations: 3
Brookfield Properties is now BGRE.
The rebrand, announced Sunday, reflects the real estate arm’s growth as a global operator and developer. The overhaul is in title only, however, and carries no changes for business operations or personnel, according to the announcement. “The rebrand to BGRE enables the platform to define its market-facing approach and continue to build its reputation as a premier, global real estate operating platform,” the announcement said.
stocks.apple.com: Brookfield Properties Rebrands as BGREI don’t know of any other company which restructures and rebrands as often as Brookfield. At least this rebrand does not involve another set of listed entities.
