No. of Recommendations: 5
More change:
Mike Rockwell, the Apple executive who led development of the Vision Pro and is now in charge of rebuilding Siri, has considered leaving the company or moving into an advisory role as soon as next year, according to a new Bloomberg report by Mark Gurman.
Rockwell took on the Siri project in March 2025 as part of a wider reshuffle, after Tim Cook lost confidence in the AI work being done under former AI chief John Giannandrea and reassigned the voice assistant away from his team. Gurman reports that Rockwell is unlikely to walk away before finishing the Siri overhaul, which is now expected to arrive as part of iOS 27.
My sense is that they are leaning heavily into AI behind the scenes to improve their software, services, and products, and they are going to maintain their focus on security and privacy for users' data. If they do that, we'll look back on the struggle over Siri as a turning point that made Apple much stronger.
Jobs was the visionary. Cook the operations maven. Ternus knows products. I continue to be optimistic.
abromber
