"Provider of anti-woke ETFs closes funds because of low inflows:
The two ETFs from 2nd Vote Funds have ceased trading on Cboe and will liquidate soon.
2nd Vote Funds, an asset manager and index provider, plans to liquidate the two ETFs it created in 2020 for conservative investors, according to the company. The $30.3mn '2ndVote Society Defended' and the $19.3mn '2ndVote Life Neutral Plus' ETFs closed to investors on August 3, the company confirmed. The funds have stopped trading on Cboe.
The 'Society Defended' ETF screens out companies 'that oppose 2nd Amendment rights, border security, civil society or support for law enforcement', according to the manager's website. The 'Life Neutral Plus' ETF excludes investments in companies that support abortion.
The failure to gain flows using anti-ESG marketing or any other specific or factors-based products was common, said Loren Fox, director of research at Fuse Research...Regardless of your politics, there is a body of research that shows that paying attention to environmental, social, governance risks can either benefit performance or doesn't detract from performance in the long run.'
FT 2023 august

throw in trump&GOP donations, DWAC, etc..., it seems we greatly underestimated the total addressable market for MAGA tax deductions\losses.