Sept 2010 and 3,500%. Fantastic! Can you remember the multiple you paid and have you ever calculated a breakdown of the return (multiple expansion, real earnings growth, inflation)? Interested to know why it was so successful. For future reference purposes!

If we could go back to Sept 2010, what was Mr Market thinking. Presumably he was seeing saturation, slowing growth and thinking it was too late. Maybe worried about the sustainability of a technology company and not appreciating the consumer brand and switching barriers.

It is remarkable how something that probably looked big and slow growth for most people produced such incredible returns. It’s very Buffett like and at odds with how the average mortal thinks. The average mortal is looking for a stock that might return 50% this year. Buffett knows that 15% a year, times 20 years is a mathematical wonder of the world.

Well done iluvbabyb and Mr Buffett! But alas, not even iluvbabyb can out smart Mr Buffett because he likely made and could make a bigger percentage allocation. Although I don’t know that.

Two smart cookies regardless.

I must look up what I was buying in 2010 when it should have been Apple. Probably still shell shocked from 07/08!