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The week's question
In March 2025, in the thread "Re: OT, out", Umm asked the members: "Do you think it is because America is made up of magical soil that makes businesses based in America magically profitable?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Stocks A to Z / Stocks G / Alphabet (GOOG)
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Author: tecmo ⎊☼  😊 😞
Number: of 446 
Subject: YouTube
Date: 01/20/26 11:39 AM
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No. of Recommendations: 4
msn.com - Youtube is reaching a tipping point in convincing advertisers it really is tv

YouTube is close to reaching a tipping point in TV advertising.

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.

With TV ad spending expected to reach $167.4 billion globally in 2026, per ad giant WPP Media, these budget classifications were holding YouTube back from capturing a crucial segment of the ad market.

Two new research studies released this month suggest those barriers are coming down.


tecmo
...

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This community has written 446 posts about Alphabet. The article-length ones it recommended most:
Judge's Ruling · 24 recs · 2025
Alphabet's Century Long Bet · 23 recs · 2026
Will the Sexy Six Strut or Stumble? · 19 recs · 2025
2Q Summary 2026 · 18 recs · 2026
Up about 50% this year · 17 recs · 2023
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