Post #1028 by tecmo on the Falling Knives board

Investment Strategies / Falling Knives

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I understand what you are saying, but it is never a good time to alienate your potential customers, and by limiting style and sizes that is exactly what they are doing

Don't take this personally, however...

I think the worst thing they could do to the brand is attract a bunch of overweight old people to the stores. Yes you have added those customers, but the base customer will get turned off quickly and the entire aspirational value proposition will collapse.

The brand is meant to be exclusive; both on price and on the image it is selling. This is what made them successful.

tecmo
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