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sheila727: Sitting here with a big smile on my face! Dear commonsense. Someone who actually knows that "data" is a plural noun. ("Datum" is the singular.)
Ah, yes, I do know and generally agree with you (having been a Creative Director at Simon & Schuster for several years). I will admit not to adhering to the traditional "plural" rule quite as much today, though, after AP changed its mind and now states that data typically takes singular verbs and pronouns when writing for general audiences. Boo. While the traditionalist in me wants to see the plural usage, the pragmatist in me is more forgiving.
In short, now the entire situation is cringeworthy for me for one reason or the other.