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Basically it says that established marketplace holders go upmarket because that’s where the profits are, and newcomers jump in at the low end,
Ayup. GM made itself the largest US automaker, with the Sloan ladder "a car for every purse and purpose". Of the big three, GM is the only one that event tries to maintain a presence at the entry level today, though their entry level products now are from South Korea, and pummeled with tariffs.
The really amusing bit is the companies most aggressive about pushing upmarket today are Ford and VW, which both made themselves by serving the entry level market.
Steve
