No. of Recommendations: 3
it's pretty amazing how detailed facebook analytics are regarding fraud, and how much they evaluated profits based on their adjustable detectors\filters tier.
its like getting a jump on the gop grift economy.
from Reuters:
Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents show. . .
On average, one December 2024 document notes, the company shows its platforms’ users an estimated 15 billion “higher risk” scam advertisements – those that show clear signs of being fraudulent – every day. Meta earns about $7 billion in annualized revenue from this category of scam ads each year, another late 2024 document states.
Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta’s internal warning systems. But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents.
No. of Recommendations: 9
If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents.
Wow. Words fail me. So instead of protecting their users from waste, fraud, and abuse META takes the opportunity to boost income by charging more for fraudsters to access their user base?!?
I’m disgusted by what we have e become as a capitalist society.
