See’s
www.sees.com

McDonald’s
www.mcdonalds.com

Sainsbury’s
www.Sainsbury.co.uk

Boots
www.boots.com

Greggs
www.greggs.com

That history is interesting. I personally prefer: the no apostrophe approach in branding, as you can’t put them in urls and it looks cleaner from a branding standpoint.

Not sure I would want to be explaining to my 10 year old self, why both sentences below have correct punctuation:

McDonald’s financial statements…

Greggs’ financial statements…

Then you have the companies that started out with an apostrophe and subsequently removed it and rebranded:

Barclays
Harrods

I imagine removing the apostrophe was expensive. Registering new trademarks, maintaining old ones, even if no longer used and the marketing costs would be millions.

Picking the original name for a business is a serious business!

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