No. of Recommendations: 4
See’s
www.sees.com
McDonald’s
www.mcdonalds.com
Sainsbury’s
www.Sainsbury.co.uk
Boots
www.boots.com
Greggs
www.greggs.com
That history is interesting. I personally prefer: the no apostrophe approach in branding, as you can’t put them in urls and it looks cleaner from a branding standpoint.
Not sure I would want to be explaining to my 10 year old self, why both sentences below have correct punctuation:
McDonald’s financial statements…
Greggs’ financial statements…
Then you have the companies that started out with an apostrophe and subsequently removed it and rebranded:
Barclays
Harrods
I imagine removing the apostrophe was expensive. Registering new trademarks, maintaining old ones, even if no longer used and the marketing costs would be millions.
Picking the original name for a business is a serious business!
