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The week's question
In March 2025, in the thread "Re: OT, out", Umm asked the members: "Do you think it is because America is made up of magical soil that makes businesses based in America magically profitable?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Stocks A to Z / Stocks G / Alphabet (GOOG)
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Author: sykesix ✭  😊 😞
Number: of 446 
Subject: Re: AI threat to internet advertising
Date: 11/07/25 4:17 PM
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When future LLMs interlace/combine more narrowly targeted advertising within the LLM result, owing to the user's query being more detailed than before, then the auction rates of advertising will rise. It is astonishing for me that this point is never articulated.

You can almost draw a straight line from the first version of Google search to AI. Starting from word matching, early improvements included things like identifying likely misspellings ("Did you mean..."), predictive suggestions, and has since moved onto understanding meaning and intent. For example, understanding that someone asking for a python tutorial is almost certainly asking about the programming language, not the snake. This allows for searches conducted in a conversational tone as well, which in turn means better results. As search improved the more relevant the ads became, hence higher rates, hence the reason Alphabet is basically printing money.

Using LLMs is just the logical next step in the progression. The better it understands your question, the better the ad results become. If I'm not mistaken, Manlobbi made this point before LLMs were available to public, using booking airline tickets as an example of how much better search could still become. That exact example is pretty close to being realized.
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This community has written 446 posts about Alphabet. The article-length ones it recommended most:
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2Q Summary 2026 · 18 recs · 2026
Up about 50% this year · 17 recs · 2023
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