Post #19806 by chk999 on the Berkshire Hathaway board

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Stocks A to Z / Stocks B / Berkshire Hathaway (BRK.A)

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Mecklermedia → Internet.com (1998)
Mecklermedia was a traditional publishing and trade-show company focused on technology magazines and events (not an Internet business itself). It rebranded to Internet.com, instantly giving itself the premier domain-related name in the space. The stock reacted very positively to the Internet association; the company later rode the wave further (and even saw another pop on a subsequent name tweak).

If I remember correctly, they actually did set up an early internet portal called MecklerWeb that got some traction and then got killed by Google.

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