Post #3838 by Steve203 on the Macroeconomic Trends and Risks board

Personal Finance Topics / Macroeconomic Trends and Risks

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I remember when Westinghouse told us to stop taking low-ball and trade advertising because they wanted “the sales margins” to go higher.

You threw me for a second, until I remembered Westinghouse had a broadcast division. Yup. It's all about training Wall St to look at the metrics you can easily control. You can't easily control how many cars you sell or your market share. That requires working to outcompete the other guys. But you can control ATP and GP, simply by stop offering everything with "below average" ATP and GP. Simply cutting the products with "below average" metrics, is quick, and easy, and the honchos can get back to the golf course.

Steve

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