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IMO, this is a nothing burger. Long term is AI going to change the search business - yes. Is the Anti Trust case a head-wind -yes. But both of these ignore the fact that the company is still printing money and will continue to do so well into the future.

This all reminds me of MSFT 10+ years ago, back then I took the opportunity to load up

check out these buys

MSFT
AUG 05 2014  BUY @ 42.99
AUG 11 2014  BUY @ 43.35
AUG 21 2014  BUY @ 45.19
AUG 27 2014  BUY @ 44.97
OCT 15 2014  BUY @ 42.89
OCT 21 2014  BUY @ 45.01
JAN 22 2015  BUY @ 46.91
JAN 26 2015  BUY @ 46.81

I expect 10 years from now these will look equally good

GOOG
FEB 28 2025  BUY @ $169.71
MAR 27 2025  BUY @ $165.62
MAR 31 2025  BUY @ $155.82
APR 04 2025  BUY @ $151.37
MAY 07 2025  BUY @ $151.11

tecmo
...

From Last Year,

Note: GOOG is now my largest single investment.


IMO, this is a nothing burger. Long term is AI going to change the search business - yes. Is the Anti Trust case a head-wind -yes. But both of these ignore the fact that the company is still printing money and will continue to do so well into the future.

This all reminds me of MSFT 10+ years ago, back then I took the opportunity to load up

check out these buys

MSFT
AUG 05 2014  BUY @ 42.99
AUG 11 2014  BUY @ 43.35
AUG 21 2014  BUY @ 45.19
AUG 27 2014  BUY @ 44.97
OCT 15 2014  BUY @ 42.89
OCT 21 2014  BUY @ 45.01
JAN 22 2015  BUY @ 46.91
JAN 26 2015  BUY @ 46.81

I expect 10 years from now these will look equally good

GOOG
FEB 28 2025  BUY @ $169.71
MAR 27 2025  BUY @ $165.62
MAR 31 2025  BUY @ $155.82
APR 04 2025  BUY @ $151.37
MAY 07 2025  BUY @ $151.11

Well done tecmo!

Curious, if you are willing to share, how big % were those two bets at the time, and how large are they now, and how many positions do you typically/currently hold?


GOOG is one of my largest positions but it mostly grew into that over a long period with a fairly modest original allocation. It's about 14% of my port now and I have been thinking about trimming. I am thinking I will keep it at or below 15% going forward.

"It's about 14% of my port now and I have been thinking about trimming. I am thinking I will keep it at or below 15% going forward."


Water the flowers

I don't have exact numbers and it would be complicated to get the details, but in general when I first purchased MSFT it was about 2% of my portfolio and then after the first set of purchases grew to about 10%, now it just over 15%

GOOG is now about the same level as MSFT.

BTW: I generally keep about 50% in index funds + BRK.

Also, my very first purchase of GOOG was in April of 2020, but it wasn't really a big holding until I loaded up as listed in this post. 15% is what I consider a concentrated position, and having 30% in both MSFT and GOOG is making me think about mixing things up a bit... I have held MSFT at that level for a while so who knows...

My portfolio can be summarized as

INDEX      : 35%
BRK        : 15%
MSFT       : 15%
GOOG       : 15%
Other      : 20%

Some of the other stuff : DG, AMZN, ADP, DIS, LULU, AAPL, ...

Hope that helps.

tecmo
...

PS: MSFT was over 20% last August...

tecmo
...

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