Post #1497 by Steve203 on the Macroeconomic Trends and Risks board

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In a rare display of management admitting it honked up, Cracker Barrel is going back to it's old logo.

Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo

https://www.cnbc.com/2025/08/27/cracker-barrel-cbr...

I can't help but wonder how much companies spend on logo changes. I know VW and Renault have each changed the appearance of their logo multiple times over the years. A few years ago, VW changed the font used in their "Das Auto" slogan, but the change was so slight that I could barely see it, when the two versions were shown side by side. I don't get it. How much capital do companies pee away having new logos designed, and "new logo" materials being distributed around the company, instead of doing something productive with the money?

Steve

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