I can tell you with 100% certainty he cares about his image.

He’s as honest as they come, he’s down to earth. Not an ounce of phony. Most trustworthy person you’ll meet. Won’t do anything to hurt his well earned reputation over a lifetime.

But he also cares 100% about his image. Image and reputation can be inter-related. Image, the extent to which it impacts reputation, is something Buffett is keenly aware of and protective.

As an example: Put it this way—you’re right he doesn’t care what you think about his hairstyle or his suit. But he does care are about portraying the image of someone who doesn’t care about his hairstyle or suit. And he’s a lot more proactive about that than you think.

He’s as honest as they come—yes. Everyone knows he protects his well earned reputation, most aren’t aware he protects his image fiercely. Alice could have written a chapter on this. She chose not to.

Berkshire Hathaway FAQ

---

Contact Shrewd'm
Contact the developer of these message boards.