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Author: tecmo ⎊  😊 😞
Number: of 70 
Subject: ESPN STreaming
Date: 05/09/2025 2:28 PM
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https://www.cnbc.com/2025/05/09/espn-flagship-stre...

At long last, ESPN has chosen a name for its upcoming all-access streaming service.

Ready?

It’s “ESPN.”

Disney’s sports media division will announce the new — and also sort of old — name for the all-access streaming application at a media event next week, according to people familiar with the matter who declined to be named speaking about not-yet-public details. A Disney spokesperson declined to comment.

Disney executives have referred to the streaming product, which is expected to cost $25 or $30 a month, as “flagship” internally for the past two years as they have developed the service. It will consist of everything ESPN has to offer, including all games; programming on other ESPN cable networks such as ESPN2 and the SEC Network; ESPN on ABC; fantasy products; new betting tie-ins; studio programming; documentaries and more.

I am surprised they didn't lean into ESPN+ and will keep it as a separate product. I am guessing intro pricing at $19.99; but that is just a guess.

tecmo
...
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Author: abromber ✧  😊 😞
Number: of 70 
Subject: Re: ESPN STreaming
Date: 05/09/2025 3:35 PM
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"I am surprised they didn't lean into ESPN+ and will keep it as a separate product. I am guessing intro pricing at $19.99; but that is just a guess.

Disney+, Hulu, ESPN+ combo is currently $27/month, with ads on ESPN but not on Disney + or Hulu, so your guess is probably about right. There sre lots of cord cutting sports fans who have no interest in Disney or Hulu. If the rollout goes smoothly, it should attract a lot of them. And at $20 per month, it makes the Disney Hulu bundle -- for seven bucks more -- look even nore attractive. IMHO, from a branding POV, they can drop the "+" entirely.

Speaking of ESPN, how is the gaming side doing?

abromber
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