“The bottom line is that fancy tech stocks are getting so much attention, and investors spend a disproportionate amount of time discussing their growth strategies and new products,” wrote Sløk in a research note Sunday. “But numerous other stocks and investment strategies can deliver better and more stable returns with fewer sleepless nights. Many people enjoy the adrenaline rush that comes with investing in the latest shiny toy, but for investors looking for steady and stable returns, boring is often a better strategy than fancy.”

His first example is a matchup between Tractor Supply and Apple. The former has outperformed the latter since 2001, particularly in the past five years: Tractor Supply has well more than doubled, compared with Apple’s 83% gain.

Next up is Domino’s Pizza versus Alphabet, the parent of Google. Starting in 2007, Domino’s has been the outperformer.

Likewise, pitting Old Dominion Freight Line against Amazon shows Old Dominion as the better play, with a gain of roughly 56% rise over the past five years. Amazon is up by just over one-third in that period.

stocks.apple.com: Boring Is Better Than Amazon, Apple, and Alphabet. These 3 Stocks Prove It.