Post #1405 by Steve203 on the Macroeconomic Trends and Risks board

Stay on topic in your discussions, and avoid making off-topic or irrelevant posts. If you want to discuss a different topic, it is okay provided you mark the subject starting 'OT:', and also consider posting on a different board.

- Manlobbi

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Ford Wants to Be 'The Porsche of Off-Road'

Another bit about how Ford is walking away from the lower priced segments. Ford sold about 150,000 Escape two row SUVs last year. That's a nice piece of business. But Ford doesn't want that segment, because two row SUVs drag down their average GP. So they walk away from 150K/customers per year, to juice ATP and GP.

Ford CEO Farley Says Two Row ICE Crossovers Going Away

https://fordauthority.com/2023/02/ford-ceo-farley-...

Steve

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