No. of Recommendations: 5
Athleta trip report:
I am currently shopping for another trip and popped into an Athleta store for the first time. They seem to be doing what I hoped for LULU, with an extensive line of clothing perfect for traveling. Designed to be inclusive of all wishing to give them money, not sneering at those larger than a 14, and even having clothing that was purposely constructed to create a need to make a woman feel smaller, this middle aged woman did not feel out of place. Frankly LULU makes me feel as though I am trying to buy from a store that caters to hip Juniors, that I am trying to be younger than I am, and should be shopping for a teen rather than myself. I don't see that lack of inclusivity to be good for the bottom line, and is the main reason why I have yet to pull the trigger on LULU.
Same level of extreme service, clothing that seems to be well constructed though with more conventional fabrics than those LULU creates. My mid-length linen skirt with great zippered pockets is perfect for traipsing around Europe this summer, but it will be tough to freshen up with a sink wash, which I can do easily with my LULUs.
LULU has created a strong following for athleisure, so why not have those buying their workout clothes age into a LULU brand for travel that is more demographic friendly for all? They already have the fabrics. IMO they are missing a huge opportunity. Side by side stores if brand dilution is a concern. Call it LULULife to continue the alliteration that Lululemon holds. Make people want to get all their clothes with a LULU brand.
But that's a company that does not exist, and so I continue not to buy.
IP
