No. of Recommendations: 2
Read Tim Cook's letter to the Apple community
To the Apple community:
For the past 15 years I've started just about every morning the same way. I open my email and I read notes I received the day before from Apple's users all over the world.
You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn't working like it should.
In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.
Today we announced that I'm taking the next step in my journey at Apple. Over the coming months I will be transitioning into a new role, leaving the CEO job behind in September and becoming Apple's executive chairman. A new person will be stepping into what I know in my heart is the best job in the world. That leader is John Ternus, a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful. He is the perfect person for the job.
John cares so much about who we are at Apple, what we do at Apple, who we reach at Apple, and he has the heart and character to lead with extraordinary integrity. I am so proud to call him Apple's next CEO. This company will reach such incredible heights under his leadership, and you will feel his impact in every bit of delight and discovery that grows out of the products and services to come. I can't wait for you to get to know him like I do.
This is not goodbye. But at this moment of transition, I wanted to take the opportunity to say thank you. Not on behalf of the company, this time, though there is a wellspring of gratitude for you that overflows inside our walls. But simply on behalf of me. Tim. A person who grew up in a rural place in a different time and, for these magical moments, got to be the CEO of the greatest company in the world. Thank you for the confidence and kindness you've shown me. Thank you for saying hi to me on the street and in our stores. Thank you for cheering alongside me when we unveiled a new product or service. Thank you, most of all, for believing in me to lead the company that has always put you at the center of our work. Every day we get up and think about what we can do to make your life a little bit better. And every day, you've made mine the best I could have asked for.
Thank you.
No. of Recommendations: 1
As noted, Tim Cook announced yesterday that John Ternus will become CEO of AAPL in June, and he (Cook) will become executive chairman, responsible for geopolitics, especially Trump and China. Johny Srouji will become hardware chief, and Srouji named a 5-person team to lead those efforts. The silicon team will be overseen by longtime executive Sri Santhanam; platform architecture will be led by Tim Millet; advanced technologies will be overseen by Zongjian Chen; and Donny Nordhues will run program management. No changes announced on the software, sales, or marketing sides of the business.
The "reorg" is getting positive reviews, especially after the departure of several senior executives over the past few months. AAPL now appears to have locked in a seasoned team of leaders who already work really well together and have a proven track record of success. Well done, Tim! Well done, AAPL board!
Mark Gurman at Bloomberg has good coverage of the changes for those interested.
https://www.bloomberg.com/news/articles/2026-04-21...My portfolio has seen several good transitions recently: BRK, KHC, and now AAPL. I suspect there will be more to come as this bull market starts to fade and the pace of change accelerates. We live in interesting times.
abromber
No. of Recommendations: 0
"John Ternus will become CEO of AAPL in June"
Correction. The CEO change takes place on September 1, 2026.
abromber
No. of Recommendations: 1
Good story in today's WSJ on one immediate challenge facing Ternus: retaining top executive talent. Apple has a lot of terrific managers, and many have been waiting a while to move up. Like Greg Abel at BRK, Ternus is going to have to build his own team to take AAPL forward. Not everyone is going to stay.
"As Ternus assesses his management team, there’s a broader concern. Another wave of longstanding executives could retire around the same time, and he’ll have to find new ones.
“Ternus’ most significant challenge will be the same one faced by Cook: the transition beyond the generation of executives originally assembled by Steve Jobs,” Blevins said. “Ternus will face the formidable task of rebuilding and reshaping Apple’s executive bench at a time when expectations for performance, innovation and continuity remain exceptionally high.”
https://www.bloomberg.com/news/articles/2026-04-21...Everyone agrees that changes are needed at AAPL, but they don't agree on what those changes should be. It will be interesting to see how it all shakes out. I am optimistic.
abromber
No. of Recommendations: 5
More change:
Mike Rockwell, the Apple executive who led development of the Vision Pro and is now in charge of rebuilding Siri, has considered leaving the company or moving into an advisory role as soon as next year, according to a new Bloomberg report by Mark Gurman.
Rockwell took on the Siri project in March 2025 as part of a wider reshuffle, after Tim Cook lost confidence in the AI work being done under former AI chief John Giannandrea and reassigned the voice assistant away from his team. Gurman reports that Rockwell is unlikely to walk away before finishing the Siri overhaul, which is now expected to arrive as part of iOS 27.
My sense is that they are leaning heavily into AI behind the scenes to improve their software, services, and products, and they are going to maintain their focus on security and privacy for users' data. If they do that, we'll look back on the struggle over Siri as a turning point that made Apple much stronger.
Jobs was the visionary. Cook the operations maven. Ternus knows products. I continue to be optimistic.
abromber
