One of this year's trending searches for Valentine's Day, according to Google's real-time trends, is a special-edition Squishmallow.

These plush toys, made by Kelly Toys, have become very popular among young people throughout the last few years. In fact, there's even a whole side of TikTok dedicated to Squishmallows: #SquishTok. Some of the videos about Squishmallow have tens of millions of views.

So How Can You Invest In Squishmallows?

Kelly Toys is not a public company so it's virtually impossible for retail investors to invest in the Squishmallow manufacturer directly. But, conglomerate Alleghany Capital owns Kelly Toys. Alleghany used to be a public company that traded under the ticker 'Y,' but last year Berkshire Hathaway and Warren Buffett bought Alleghany for more than $11 billion.

https://capedge.com/news/benzinga/30902541/warren-...

Maybe companies like Kelly Toys may be too small for Berkshire to directly buy. But they may still end up owning them via subsidiaries bolt on acquisitions.

I wonder if they are still holding Kelly Toys.

Berkshire Hathaway FAQ

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