No. of Recommendations: 2
Speaking of growing new tentacles:
"The Singularity is forcing the creation of a transaction layer for the post-human economy. Google has launched the Universal Commerce Protocol (UCP), an open standard allowing AI agents to interact, negotiate, and transact across the entire shopping journey, effectively building TCP/IP for the agentic economy. This is accompanied by "Direct Offers" in AI Mode, allowing brands to inject discounts directly into conversations, and a Business Agent that lets brands chat autonomously with shoppers."
https://x.com/alexwg/status/2010732677515661684Universal Commerce Protocol
https://ucp.devGoogle: New tech and tools for retailers to succeed in an agentic shopping era
https://blog.google/products/ads-commerce/agentic-...Get started with Business Agent
Business Agent is a conversational experience on Google Search that allows shoppers to chat with your brand. It acts like a virtual associate that can answer product questions in your brand’s voice and connects with customers at critical shopping moments to help drive sales
https://support.google.com/brandprofile/answer/164... 