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The week's question
In March 2025, in the thread "Re: OT, out", Umm asked the members: "Do you think it is because America is made up of magical soil that makes businesses based in America magically profitable?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Author: Steve203 ⎊❂🐝 HONORARY
SHREWD   😊 😞
Number: of 86289 
Subject: Re: Cracker Barrel gives up
Date: 08/28/25 5:34 PM
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They did not hire McKinsey, the logo change (and interior refresh) were all done by an internal team made up of long time Cracker Barrel employees.

You are right. They did not hire McKinsey. They hired three other consultants.

from last March:

Cracker Barrel Appoints New Agency Partners to Support Brand Refresh

Prophet, a global strategic and creative growth consultancy, is partnering with Cracker Barrel to refresh the brand and create engaging guest and employee experiences.

Viral Nation, the leader in social-first innovation, supports social media transformation for the brand, scaling reach, engagement, and ROI with advanced social-first strategies and proprietary AI-powered technology.

Blue Engine, a leading global strategic and creative communications firm, supports company storytelling, consumer public relations, experiential marketing and strategic partnerships.

prnewswire.com - Cracker barrel appoints new agency partners to support brand refresh

Steve
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