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William Bernstein:
Successful investors need the emotional discipline to execute their planned strategy faithfully,
come hell, high water, or the apparent end of capitalism as we know it.
' Stay the course ' : It sounds so easy when uttered at high tide. Unfortunately, when the water
recedes, it is not.
Wall Street is littered with the bones of those who knew just what to do, but could not
bring themselves to do it.
abnormalreturns.com:
The challenge is not for most investors in coming up with a workable investment strategy,
but in trying to implement that strategy on an ongoing basis. The problem arises that there
is always a plausible reason NOT to do something our strategy is telling us to do.
The smarter someone is the more plausible a story they can come up with telling them their system is incorrect.
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