No. of Recommendations: 0
Farley seems to think the road to profit nirvana is built on progressively bigger, more expensive, vehicles, and the elimination of everything below average.
You mention this a lot, but sometimes I wonder if this is the right read on what he said. He decided that Ford was going to discontinue ICE 2-row SUV's. This was around the time when Ford also decided it was going in big on their new EV platform. I always took it to mean that Ford wasn't moving away from small SUV's, just small ICE SUV's - that because of model timing their two-row SUV's were going to be among the first to migrate to their purely electric platform.
Still turned out to be a poor decision, but for different reasons.
