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Stocks A to Z / Stocks B / Berkshire Hathaway (BRK.A)
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Author: BRKNut   😊 😞
Number: of 19824 
Subject: Re: Fortune magazine article
Date: 01/25/26 11:13 PM
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No. of Recommendations: 8
The Apple investment wasn’t a “Tech” investment when Buffett bought it. It was a brand investment. Just like American Express and Coca Cola are, “occupying a piece of consumer’s mental real estate”. He saw the durability of it at NFM pricing moves and the unwillingness of his great grandchild to part with it at bedtime.
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