Security measures once reserved for presidents and royalty—safe rooms, biometric access controls, laser-powered perimeter defenses—are now mainstream items in luxury homes. Executive-protection teams and armed guards patrol gated enclaves and suburban estates, while tech startups are rolling out predictive threat-detection systems built for the ultra-wealthy. The shift reflects a hardening view among the affluent: Traditional policing and communal safety are no longer enough, so security is being privatized, customized.
This new emphasis is reflected in sales data. Roughly 45% of luxury homes sold in 2025 included a reference to privacy or security, according to Coldwell Banker Realty, up from 38% in 2024.
The shift reflects a hardening view among the affluent: Traditional policing and communal safety are no longer enough, so security is being privatized, customized.
Or, if they have their own, private, security, then the government police can be defunded, so the "JCs" in the gated enclaves can have another tax cut.
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