Subject: Re: brkb, short calls the hard part.
This is 25-year-old common in a taxable account, getting called isn't an option.

Then you roll them! I have some Disney stock that I acquired early this year (April 21st) via a 90 put that I sold in March and was assigned at expiry. Then Disney stock went up, but I don't want to realize that capital gain this year. So each month since then, I've been rolling calls and receiving between $1 and $2 per share on each roll, plus a $0.50/share dividend in July (they don't do quarterly dividends anymore, seems like every 6 months instead). Come January, if I want to realize the capital gain, I might hold the call to expiry and allow it to be assigned to me. But, for now, just as an experiment, I don't see much downside to simply rolling indefinitely. Sure the stock can go down, and it will, because Disney in recent years has been remarkably cyclical. But so what? If I can keep earning $1 - $2 a month by rolling, why not continue doing it? So far, it's "yielded" $7.57 a share since April 21st, that's pretty good for an $88.50 investment over 9 months. In any case, it's just an experiment I am doing for fun.