Subject: going "up market"
We have discussed how increasing numbers of companies have declared themselves going "up market". They don't care about losing volume or share, as long as they take more off of each person who does buy from them.
The auto industry has been systematically dropping whatever was the lowest priced model in their line, which automatically increases ATP.
They just reached another milestone.
Sticker shock: Car prices top $50K for first time in US, Kelley Blue Book says
https://finance.yahoo.com/news...
Steve