Subject: Re: DG on sale today
Dollar stores loosing their stigma?

High-earners joined the rest of the country in flooding discount retailers such as Dollar General,
Aldi grocery store and Five Below as prices for food and staples rose. Now, with inflation at half its peak,
they aren't letting up.
InMarket, which tracks retailer foot traffic, measured a 4% average increase in the share of dollar-store
visits this year among those making more than $100,000, compared with the second half of 2022.
Households with six-figure incomes are 15% more likely to say they would shop at dollar stores than they were
last June, going from 39% to 45%, according to daily surveys from Morning Consult of about 50,000 Americans.
...
A Dollar General spokeswoman says the brand has attracted and retained higher-income customers lately.

https://archive.ph/2rTMe