Subject: Coke
A nice article on our #3 position & it’s new leader.

“Braun highlighted the fact that the Coca-Cola Co. now has 32 “billion-dollar” brands, 75 percent being non-sparkling drinks. During Quincey’s tenure, the company added 12 billion-dollar brands. He described the sparkling beverages as being the “core” of the company. But Coca-Cola has been willing to invest in other brands.”

“Fifty percent [16 in total] were brands we acquired,” Braun said. “Sometimes people forget that. Three of them we bought were already higher than the $1 billion mark. But everything else, we bought below a billion.”

https://saportareport.com/coca...

ciao