Subject: Re: Farley admits reality, mostly
"Farley has indicated that "affordability" is not his objective. His objective is to continuously push ATP and GP higher."
Yes. Share Holder Value.

Farley is waving the white flag of surrender on domestic made EVs.

There is a problem with selling $60k f-150s or huge SUVs. In an increasingly worsening income inequality within the USA. There is a limited number of buyers. Then what?

Yesterday there was a funny article by Reuters reported by Yahoo:
https://finance.yahoo.com/news...
Analysis-Ford’s EV retreat highlights industry dilemma: Build for the US or the world?

Farley had spent years telling staff and investors that catching up to Tesla and China’s leading EV makers amounted to an existential struggle. ‌Now – after losing about $13 billion on EVs since 2023 – Farley says the path to survival lies in ditching these unprofitable models.

“We can't allocate money for things that will not make money,” he told Reuters on Monday. “As much as I love those products, the customers in the U.S. were not going to pay for ‌them. And that was the end of that.”

Most automakers now can’t sell EVs in the U.S. profitably or in volume – but must sell them in China, Europe and other markets to appease regulators and compete with Chinese automakers expanding globally.

US made EVs are inferior in quality and cost more. How does that work for selling EVs overseas? It don't.
Perhaps making US domestic EVs in Mexico and exporting MIGHT generate some sales. But quality wins out. That path ultimately leads to failure.

So what does Farley forsee the future of vehicle sales in the USA? An isolated ICE paradise?
EV adoption has slowed within the US. But that is the future. Fuel costs are much less than gasoline. Used EVs can be acquired for $20k-$30k. Charging stations continue to be built.
Can the 100% be maintained forever? Especially when Americans see the rest of the world benefiting from lower cost, better made Chinese made EVs. I don't think so.

Poor management at Ford.

Heh. I'm thinking of another Ford management decision.
https://www.freep.com/story/mo...
Henry Ford II passed up the opportunity to get Volkswagen for nothing.

After World War II, the victors divided Germany into pieces, and the British found themselves with the region that housed the auto factory. They offered it to the eldest son of Edsel Ford in 1948.

“I don't think what we're being offered here is worth a dime," said Ernest Breech, chairman of the board at Ford, who joined the auto executive on a trip to Cologne, Germany, to discuss the idea. Hank the Deuce declined the offer.