Subject: Re: Farley admits reality, mostly

“I don't think what we're being offered here is worth a dime," said Ernest Breech, chairman of the board at Ford, who joined the auto executive on a trip to Cologne, Germany, to discuss the idea. Hank the Deuce declined the offer.

The attitude at the big three has been "small cars make small profits", since forever. If you buy the idea of the "K" economy, it sort of makes sense. Focus in the small number of people in the upper arm of the K, and ignore the people in the lower arm. Then close plants and lay people off to "right size" the company for the small number of well heeled customers. Ironically, it is the two companies that are most identified with "affordable" transportation, Ford and VW, that are most aggressively pursuing this move "upmarket".

2022: Volkswagen’s Bold Plan and Upmarket Aspirations

https://www.topspeed.com/cars/...

2025: Audi Announces Plans to Move Upmarket With Less Focus on Lower Priced Models

https://audiclubna.org/audi-an...

2023: Ford CEO Farley Says Two Row ICE Crossovers Going Away

https://fordauthority.com/2023...

2025: Ford Wants to Be 'The Porsche of Off-Road'

https://www.motor1.com/news/74...

That is the plan: VWs priced like Audis. Audis priced like Bentleys. Fords priced like Porsches.

Steve