Subject: Re: OT: Hershey
Only 12.5% of their revenue is ex-US, and to my surprise that number is on a falling trend. It seems to be the "See's brand doesn't travel" problem at a bigger scale. Their brands are things you seem to have to have grown up with to appreciate.

Having grown up on American mass-market chocolate, travelling to Europe for the first time resulted in a great loss of appreciation for the likes of Hershey bars.