Subject: Re: Allbirds (OT)
Mecklermedia → Internet.com (1998)
Mecklermedia was a traditional publishing and trade-show company focused on technology magazines and events (not an Internet business itself). It rebranded to Internet.com, instantly giving itself the premier domain-related name in the space. The stock reacted very positively to the Internet association; the company later rode the wave further (and even saw another pop on a subsequent name tweak).


If I remember correctly, they actually did set up an early internet portal called MecklerWeb that got some traction and then got killed by Google.