Subject: Re: Trump and Project 2025
The target for Presidential ads is the handful of swing states. Congressional ads would be targeted to those purple districts and states where the race is close.

Sure, but they won’t be very effective ads.

Again, I understand that it’s a simple matter to craft these ads, and that they don’t have to reach courtroom levels of proof for the insinuations they’re making. But they’re just not going to be effective if they contradict - rather than mesh with - what voters already believe about a candidate.

DJT is an oaf who wouldn’t have the attention span to read three pages of material if his life depended on it. He despised and disdained establishment republicans and the array of highfalutin’ credentialed policy wonks they forced him to work with - a mistake he won’t repeat again. And the pitch you’re going to go to voters with is…be afraid of the Heritage policy manual they publish every four years?

It’s not going to land with the voters you need to reach - the double-haters and the ones who non-Trump conservatives. Because it clashes with the stuff they already know about Trump.

Plus - it doesn’t add anything. Your ad man needs Project 2025 to communicate that the main position in the GOP wants to ban abortion nationally? You need to fire your ad man. There’s not a thing you mentioned in your laundry list that needs or even benefits from Project 2025.

If you want to motivate voters on abortion rights, just say in your ad that republicans want to ban abortion and use the Comstock Act to ban mailing of abortion drugs. You don’t need or benefit from spending half your ad time dealing with Heritage - just say the thing!