Subject: Re: AI threat to internet advertising
Hi Manlobbi,

I think Berners-Lee does get it. He is not questioning the viability of the search cum LLM engines, but the websites from which they extract the content for free.

There will still be a lot of digital advertising, for a while longer. Except almost all of the revenue will be captured by the search and LLM engines.

If humans don’t click through and visit the websites from where the content was accessed for free by the engines, then the websites will eventually all die. A minuscule number of them may survive behind paywalls. Where will the engines go in future for new content?

Regulators may well have to step in and strengthen copyright laws to ensure content creators are compensated like songwriters are when their songs are played.

-rnam