Subject: Re: Schumer's book tour postponed
It's missing the mark because the people are victims of misinformation fed to them by algorithms. Those algorithms assure that they will seldom see something they don't like. How can Dems (or even Reps) penetrate that?

Easy - you go on the channels that appeal to the opposing side. You especially go on every channel that's neutral or a "leaner."

Democrats have a hard time doing this, and it's caused them problems, because of some of the peculiar "rules" that the caucus imposes on itself. A lot of the "new media" channels they need to get access to are unprofessional, coarse, and imperfect - and the national party is loathe to see itself 'platforming' those folks. Hence, when Bernie Sanders was endorsed by Joe Rogan (who was originally the answer to how the Democrats could get their own Joe Rogan), he caught shit from the progressives in the party:

Rogan has a loyal following of millions of men, many of whom aren't particularly political and might be open to a Sanders campaign built around his us-against-the-system economic populism. It represents a largely untapped pool of potential voters in the Democratic primaries - ones who may have voted for Donald Trump's establishment-smashing pitch in 2016 and are shopping around again this year.

The blowback risk to Sanders is real, however. Some of Rogan's past comments have been viewed as derogatory toward women. Given that Sanders critics - including, most recently, 2016 opponent Hillary Clinton - have said the Vermont senator has been too tolerant of misogyny among his followers, his celebration of the Rogan endorsement could amplify those concerns.

Sanders is walking a fine line - but in a tight race just over a week before the first primary contest starts, he appears to have deemed the potential to expand his electoral coalition to be worth the risk.

Responding to the backlash, the Sanders campaign said it is trying to "build a multi-racial, multi-generational movement that is large enough to defeat Donald Trump".

https://www.bbc.com/news/world...

If you get "backlash" just for showing up on a popular program just because the host can't pass your party's internal purity test, you're not going to be able to reach the people you need.