Subject: Re: LULU
I personally don't think expanding the product line is the right answer right now.

I understand what you are saying, but it is never a good time to alienate your potential customers, and by limiting style and sizes that is exactly what they are doing. They put a lot of money into their fabric development. They could get more for their fabric investment by expanding their product line to a different demographic and broadening their advertising focus. Follow the money rather than sneer at it. Frankly, I don't see how they can do a turn around without a turn around in their exclusivity towards the younger set. There is a need to broaden their appeal and expand their customer base.

IP