Subject: Re: ESPN STreaming
"I am surprised they didn't lean into ESPN+ and will keep it as a separate product. I am guessing intro pricing at $19.99; but that is just a guess.

Disney+, Hulu, ESPN+ combo is currently $27/month, with ads on ESPN but not on Disney + or Hulu, so your guess is probably about right. There sre lots of cord cutting sports fans who have no interest in Disney or Hulu. If the rollout goes smoothly, it should attract a lot of them. And at $20 per month, it makes the Disney Hulu bundle -- for seven bucks more -- look even nore attractive. IMHO, from a branding POV, they can drop the "+" entirely.

Speaking of ESPN, how is the gaming side doing?

abromber