Subject: Re: Asking for each of your takes

Ford Wants to Be 'The Porsche of Off-Road'

Another bit about how Ford is walking away from the lower priced segments. Ford sold about 150,000 Escape two row SUVs last year. That's a nice piece of business. But Ford doesn't want that segment, because two row SUVs drag down their average GP. So they walk away from 150K/customers per year, to juice ATP and GP.

Ford CEO Farley Says Two Row ICE Crossovers Going Away

https://fordauthority.com/2023...

Steve