Subject: Re: BRK Organization After Buffett? An Opinion
<<Decently targeted ads might cost you (say) 35 times as much per impression as untargeted,<<

That’s really interesting, Jim. But that targeted ad, which as you say may cost 35 times more per impression is still much CHEAPER than the untargeted mass audience ad, right? I.e. The minuscule cost per impression of a wide swath of certain non customers—is cumulatively very large.

(Am I underestimating that there could be a divorced-in-2 years, untargeted 44 year old later recalling that previously untargeted bridal biz ad?)