Subject: Re: WMT vs AMZN, groceries and e-commerce
Amazon pushes sponsored crap to the top of the searches there.

Amazon was the first site I was aware of that allowed consumer reviews. I remember thinking, this is crazy. Anybody could write a bad review about one of their books! But it was actually really smart because people grew to trust the brand.

CEO Andy Jassy has made revenue growth through ads a top priority. So if one sponsored ad per page is good, 35 are better. I used to start product searches at Amazon, but at some point I just went back to Google because of the eshitification of Amazon's site.

Amazon did bring down prices at Whole Foods though. I definitely shop there more because the prices are more reasonable than they used to be.