Subject: Re: OT: Hershey
I will have a look; along with Nestle this one has been on my watch list forever but always too expensive

Another source of fear has been the idea that newer advertising / marketing models may disrupts stalwarts like HSY.

In particular, influencers like Mr Beast, selling their own branded chocolatess, and just about anything else.
https://thebearcave.substack.c...

Im not sure how durable Mr Beast is as a threat, but I do see how influencers are able to go straight to their followers in ways that legacy companies never could or ?will.

See Welcome to Wrexam on Hulu as another example...