Subject: Re: Cracker Barrel gives up
They did not hire McKinsey, the logo change (and interior refresh) were all done by an internal team made up of long time Cracker Barrel employees.

You are right. They did not hire McKinsey. They hired three other consultants.

from last March:

Cracker Barrel Appoints New Agency Partners to Support Brand Refresh

Prophet, a global strategic and creative growth consultancy, is partnering with Cracker Barrel to refresh the brand and create engaging guest and employee experiences.

Viral Nation, the leader in social-first innovation, supports social media transformation for the brand, scaling reach, engagement, and ROI with advanced social-first strategies and proprietary AI-powered technology.

Blue Engine, a leading global strategic and creative communications firm, supports company storytelling, consumer public relations, experiential marketing and strategic partnerships.

https://www.prnewswire.com/new...

Steve