Subject: Re: Project 2025
"Yeah, no problem with that. You sprinkle some easter eggs into your speech, so that the folks who are in your base get the shout-out and appreciate that you see them."

It can reach further than the base if it is mentioned enough and the various negative aspects about it are mentioned enough. Take an elderly person who is a political layperson. They might be predisposed to vote for Trump because that is who their friends always support and Biden (Harris) is for open borders. That is the extent of their political "knowledge". Now they hear an ad about Project 2025 and how it aims to cut SS and Medicare benefits (or worse). Later on they hear another negative ad about Project 2025. Then they hear a congressman tie Project 2025 to Trump. Maybe they aren't as interested in voting for Trump anymore.