Subject: Re: PDD
I came across this analysis of PDD which describes discontent among merchants about PDD’s practices in trying to be the provider of cheapest goods. Margins maybe lower in future as they change their policies on returns and fines.


In mid-2024, PDD’s merchants staged rare public protests against what they saw as extractive practices by the platform. PDD allowed shoppers to abuse its return policy and often imposed harsh fines on merchants, they claimed. Regulatory pressure mounted following the events and the company had to start cutting fees, fines and spend more on merchant support.

The issue of merchant treatment is intertwined with PDD’s core strategy of providing the cheapest goods in China. The company’s reputation as a discount platform is so entrenched that Chinese consumers expect to find the lowest prices there for almost anything. With its cost leadership also come consumer complaints about shoddy goods and even counterfeits.

To minimize prices, PDD had for years been allocating user traffic among merchants mainly based on how cheap their goods are, rather than quality or customer reviews. An ultra-easy refund policy helped appease shoppers who received poor-quality products, but it also made life difficult for many merchants.

By comparison, PDD’s bigger rival Alibaba (BABA) (OTCPK:BABAF) gives more weight to brand names and merchant reputation when allocating user traffic. Another key rival, JD.com (JD) controls quality through so-called self-operated stores, with the e-commerce platform taking part in procurement, storage, logistics and marketing.

The focus on minimizing prices, which helped drive PDD’s miraculous growth over the last decade, is increasingly running into trouble and needs modification.

https://seekingalpha.com/artic...